Programa

Aula 01: Poder e imagem em um mundo globalizado: soft power e nation branding
Aula 02: Cool Japan: a cultura pop japonesa como ponte para o diálogo
Aula 03: Hallyu: a cultura pop sul-coreana como propulsor econômico
Aula 04: A eficácia do soft power: comparando Hallyu e Cool Japan

Referências Bibliográficas:
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IWABUCHI, Koichi. Cool Japan, Creative Industries, and Diversity. Economic Research Institute for ASEAN and East Asia Discussion Paper Series, n. 287, Indonésia, junho de 2019. Disponível em:
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SAITO, Yuta. Cool Japan Fund’s big ambitions mostly fall flat. Nikkei Asia. 6 de novembro de 2017. Disponível em: https://asia.nikkei.com/Business/Cool-Japan-Fund-s-big-ambitions-mostly…

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